Lights, Camera, Leads: How to Attract Clients with Video Content

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February 2023
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Lights, Camera, Leads: How to Attract Clients with Video Content

Tom Storey

Tom Storey’s video content is so incredible, it’s been featured on major TV and news publications. And in this BAMx course, he’s here to teach you how to shoot and edit video content for your real estate business. 

Whether you're new to video or have some experience, Tom covers everything you need to know, from choosing the right equipment for any budget, to overcoming confidence issues and optimizing your video for social media channels. He even teaches you how to edit like a pro on both Apple and Microsoft devices, so you don't need to worry if you don't have access to a professional video editor.

But it's not just about creating fun and engaging video content. Tom knows that the ultimate goal is to attract and retain clients, and he's got the blueprint to help you do just that. He'll teach you four types of videos that real estate agents can use to stand out in a crowded market and secure more clients. Plus, he shares a 7-day video follow-up plan to turn leads into appointments.

If you're a real estate professional looking to stand out in a crowded market and attract more clients, this course is perfect for you. Don't miss out on the opportunity to learn from one of the best content creators in the industry!

Learn more

Videos (18)

Getting Started With Video
07:44

Getting Started With Video

Tom Storey is here to teach you everything you need to know to shoot video. And how to use your videos to gain more business.

Equipment Fundamentals
16:33

Equipment Fundamentals

Tom shares equipment needed to get started creating video as a real estate professional; from beginner, intermediate and advanced scenarios.

Tips & Tricks To Get Started
10:05

Tips & Tricks To Get Started

Lack of confidence is a major obstacle for people who want to make videos. Tom shares tips and tricks to help you overcome this hurdle.

Overview on Videos
12:10

Overview on Videos

Tom reviews types of videos to film, edit and publish in 2-hours. Each type aligns with money-making activities you do as an agent.

Market Report Videos
15:30

Market Report Videos

Learn how to plan, prep and film monthly market reports — Tom’s go-to for getting started with a consistent video series.

Q&A Videos
08:06

Q&A Videos

Q&A videos help position you as an expert in your market. Watch for questions to get started and ways to collect questions from consumers.

Strategic Alliance Videos
15:03

Strategic Alliance Videos

With preparation, these videos can become a core funnel for business. Use trusted vendors and partners to make content that benefits both.

Video Templates Using BombBomb
08:53

Video Templates Using BombBomb

Tom shares how to efficiently use BombBomb to incorporate videos into your business on a daily basis.

Overview on Editing
07:34

Overview on Editing

You don’t need to edit all your videos—but you should know how. Tom shares editing basics, plus resources for finding editors and software.

How to Edit (Apple)
27:48

How to Edit (Apple)

Learn basic and advanced editing techniques using software for Apple computers.

How to Edit (Microsoft)
14:06

How to Edit (Microsoft)

Learn basic and advanced editing techniques using software for PCs.

The Best Phone Apps for Video
11:10

The Best Phone Apps for Video

Tom shares five of the best phone apps for video and shows you how to use them.

Social Media Platforms
16:56

Social Media Platforms

Tom talks about how to incorporate IG, FB and YouTube into your business with 1 goal in mind—book more appointments with buyers and sellers.

The 7-Day Video Follow Up Plan
13:18

The 7-Day Video Follow Up Plan

Tom shares a strategy to help you turn leads from videos into actual appointments.

Creating A Video Plan
04:51

Creating A Video Plan

Real estate is all about relationships. Tom shares how your video plan can help you nurture those relationships all year long.

Creating Your YouTube Channel
15:19

Creating Your YouTube Channel

Tom reviews how to optimize your YouTube channel to attract and retain clients. Plus, video ideas to get you started.

Weekly Texting List Idea
03:54

Weekly Texting List Idea

In this video, Tom shares how you can use a texting list to generate leads. 

One-to-One Video
27:07

One-to-One Video

Tom shares his strategy for one-to-one video. This type enables you to get in front of clients, add value, and stay top of mind.  

Show all videos
Getting Started With Video
07:44

Getting Started With Video

Tom Storey is here to teach you everything you need to know to shoot video. And how to use your videos to gain more business.

Equipment Fundamentals
16:33

Equipment Fundamentals

Tom shares equipment needed to get started creating video as a real estate professional; from beginner, intermediate and advanced scenarios.

Tips & Tricks To Get Started
10:05

Tips & Tricks To Get Started

Lack of confidence is a major obstacle for people who want to make videos. Tom shares tips and tricks to help you overcome this hurdle.

Overview on Videos
12:10

Overview on Videos

Tom reviews types of videos to film, edit and publish in 2-hours. Each type aligns with money-making activities you do as an agent.

Market Report Videos
15:30

Market Report Videos

Learn how to plan, prep and film monthly market reports — Tom’s go-to for getting started with a consistent video series.

Q&A Videos
08:06

Q&A Videos

Q&A videos help position you as an expert in your market. Watch for questions to get started and ways to collect questions from consumers.

Strategic Alliance Videos
15:03

Strategic Alliance Videos

With preparation, these videos can become a core funnel for business. Use trusted vendors and partners to make content that benefits both.

Video Templates Using BombBomb
08:53

Video Templates Using BombBomb

Tom shares how to efficiently use BombBomb to incorporate videos into your business on a daily basis.

Overview on Editing
07:34

Overview on Editing

You don’t need to edit all your videos—but you should know how. Tom shares editing basics, plus resources for finding editors and software.

How to Edit (Apple)
27:48

How to Edit (Apple)

Learn basic and advanced editing techniques using software for Apple computers.

How to Edit (Microsoft)
14:06

How to Edit (Microsoft)

Learn basic and advanced editing techniques using software for PCs.

The Best Phone Apps for Video
11:10

The Best Phone Apps for Video

Tom shares five of the best phone apps for video and shows you how to use them.

Social Media Platforms
16:56

Social Media Platforms

Tom talks about how to incorporate IG, FB and YouTube into your business with 1 goal in mind—book more appointments with buyers and sellers.

The 7-Day Video Follow Up Plan
13:18

The 7-Day Video Follow Up Plan

Tom shares a strategy to help you turn leads from videos into actual appointments.

Creating A Video Plan
04:51

Creating A Video Plan

Real estate is all about relationships. Tom shares how your video plan can help you nurture those relationships all year long.

Creating Your YouTube Channel
15:19

Creating Your YouTube Channel

Tom reviews how to optimize your YouTube channel to attract and retain clients. Plus, video ideas to get you started.

Weekly Texting List Idea
03:54

Weekly Texting List Idea

In this video, Tom shares how you can use a texting list to generate leads. 

One-to-One Video
27:07

One-to-One Video

Tom shares his strategy for one-to-one video. This type enables you to get in front of clients, add value, and stay top of mind.